Did You Know?

…Women 35-50 years old who are homeowners and mothers in the upper-middle to upper income levels are the #1 users of coupons in the country.

…Direct Mail is the MOST EFFECTIVE form of advertising for both customer response and costs. It provides the best R.O.I. (Return on Investment) and is the only traceable ad media (redeemed coupons).

…Direct Mail is the only guaranteed media that gets your message to your targeted market! Less than 50% of homeowners subscribe to daily newspapers and other forms depend on proximity for “seeing or hearing” your message.

…Direct Mail Magazines have the longest “shelf life” of all advertising media. Homeowners are still redeeming coupons and offers weeks and even months after our magazine in-home delivery dates!

…”Shared Mail” – either magazines or inserts – let you reduce the distribution (postage) costs from solo mailings. The minimum postage cost an advertiser can get is 13.4 cents per house for saturation mailing – add in the printing, etc. and the cost is much higher – even for a postcard! Advertising in our magazines gets your message to your targeted customers for less than 2 cents a household!